Alida Garcia is a political & public affairs strategist for electoral & issue advocacy campaigns with an expertise in Latino civic engagement, and Latino infrastructure building in non-Latino institutions. She currently is the Director of Coalitions & Policy for FWD.us, a tech issue advocacy organization founded by Mark Zuckerberg primarily focused on passing federal comprehensive immigration reform.
Alida also is Co-Founder & Executive Director of Inclusv, an organization founded and led by people of color focusing on advocating for and increasing the number of people of color working in campaigns & advocacy.
She served as the National Latino Vote Deputy Director for President Barack Obama’s 2012 reelection campaign whereby she focused on developing the national Latino vote program in the 11 priority battleground states, which ultimately produced the highest Latino voter turnout in Presidential campaign history. Some of Alida’s portfolio included: a primary focus on Colorado, which had the highest support level from the Latino community in a battleground state (87%); launching Latino strategies in nontraditional states such as Iowa and New Hampshire; and developing innovative digital strategies specifically geared towards engaging Latino youth on Obama for America digital platforms.
Alida was extensively involved in Los Angeles politics as the right hand for Austin Beutner, Deputy Mayor and founder of Evercore Partners, where she worked in economic development for Mayor Antonio R. Villaraigosa’s Office of Economic and Business Policy. Additionally, she chaired California Attorney General Kamala Harris’ Young Professionals, Latino efforts and vote count efforts, and was the California Latino Vote Deputy Director for President Obama’s 2008 Campaign.
Prior to LA politics, Alida was an associate at K&L Gates LLP where she focused on commercial disputes and employment litigation. She is a graduate of Stanford University and Columbia Law School and in her volunteer capacity sits on the boards of Welcome.US, The Opportunity Institute, and Justice League NYC.